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The "Four Cs" is the name given to the four scientific
characteristics used to grade diamonds.
They are as follow:
Cut
The grade given to a particular diamond's brightness, cut
refers to the proportions, finish, symmetry and polish of the
diamond. These factors determine the fire and brilliance of a
diamond or, to put it simply, how much your diamond sparkles.
This is the only diamond attribute not influenced by nature.

Colour
The grade that judges the whiteness of a particular diamond
or, in the event of a fancy coloured diamond, the depth of the
diamond's shade. White diamonds can range from colourless (D
colour) to fancy colour (Z colour) with shades in between giving
slight tints of yellow, grey or brown. Fancy colours can include
intense yellows, browns, blues, greens, pinks and reds. The more
colourless a white diamond, the more valuable it is.

Clarity
The grading that denotes the type and visibility of
imperfections in a particular diamond. A clarity scale from IF
(internally flawless) to I3 (included) is based upon the number,
size, nature, and location of internal imperfections
(inclusions) and external imperfections (blemishes).

Carat
The unit of measurement to describe a particular diamond's
weight. One carat is equal to 0.20 grams and is divided into 100
points (0.01 carat = 1 point). A larger carat size gives a
greater worth. Please note the following diagram is an example
of the size differences. Your monitor resolution may affect the
size they appear on screen. Generally our Diamond Description
will have a diameter size in mm included for you to gauge the
size of the
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